Nike and Adidas inspired
& nbsp; & nbsp; & nbsp; steeped planned many years of Yeshuang Quan, naturally unwilling to live a low-key and calm ANTA day.
is from Anta introduce Yeshuang Quan started business development ushered Anta first leap, Mr. Gao Renye eventually help lead Chendai thousands Anta Shoe Company.
In fact, brand marketing for sports shoes, and not as complex imagine, as long as the open world leader in sports - Nike, Adidas corporate history, do a simple, rough idea, we We can get some simple and feasible marketing, branding methods. Nike, Adidas brand creation, thought-provoking, it is worth learning from.
1926, the German shoemaker, obsessed Amateur Athletes Adidas. Dassler created Adidas. In 1948, as dom estic accidents, the company split into two, one of which is now Adidas, another PUMA is the world's leading companies - the two companies are homologous, a lot of people love these two brands, Consumers know that this relationship does not have much.
Adi. Dassler is a "technology crazy", keen on innovation, technology, quality of entrepreneurs, inventors and track and field athletes. Founder of the focus on product innovation, while at the Adidas specializes in marketing, is his eldest son, Horst & middot; Dassler. Horst & middot; Dassler great marketing talent, he pioneered the brand and athletes, sports teams, major events linked to the creation of a sports "pyramid" marketing model, has praised. Under his leadership, adidas and the cheap jordan shoes for men Olympic Games took place for a long time, closely linked - as early as 1928, the Adidas products will appear in the Olympic stadium. Cumulative long Olympic marketing, Adidas With the global sporting event, far-reaching, effective, widely spread the brand.
Phil. Knight and the University of Oregon track coach Bill. Bowerman, in 1964 created the Blue Ribbon Sports Products Inc. (formerly Nike), business is the import of cheap sports shoes from Japan for sale in the United States. By means of an accurate grasp of the rise of the United States jogging craze, Nike achieved rapid rise. Phil. Knight noted that "in my eyes, like marketing with sociology. Nike has done the most successful is the interpretation of what people are doing now, an cheap jordans online d where their interests, but we also reached all we had a great honor idea. "" Nike "brand building and promotion, dig sports spirit, sincere emotional communication, understand me, and won the hearts and minds of many consumers worldwide. Nike's success supported kernel is the same with the world-renowned Toyota TPS "asset light operating" mode, the manufacturing and retail outsourcing, itself only focus on R & D and marketing. Under the guidance of this model, Nike put a lot of manufacturing to developing countries at the same time reducing capital investments, reduce product costs, help Nike rapidly grown into a world-class sporting goods leader, showing the strength of the business model.
Thanks to its unique Nike, violent, intense Retro jordans for sale personality of sports stars, created the "cool" image. In the first 20 years of Nike created, his spokesman extensive use of tactics, according to statistics there are about 2,000 athletes and Nike signed.
1983, Nike suffered a bottleneck in the development.
Jordan endorsement, violent ads, "Niketown" stores, to achieve a new round of NIKE approximate crazy metamorphosis growth.
achievements of world-class athletes world-class brands, Nike finally validated in the body.
1984, Nike spent a great price, and Jordan signed a five-year contract. The history of the most outstanding basketball player, with perfect skills and character to conquer the whole world. The influence beyond national borders, sports athletes themselves, the ach cheap jordans for sale mens ievements of Nike. Nike's Michael Jordan, demonstrate the effectiveness of celebrity endorsement strategy. In 1988, Nike launched the "JUST DO IT" ad campaign, "JUST DO IT" became one of the world's famous advertising slogan. In 1992, Nike Chicago opened its first "Niketown" stores, in fact, in recent years the rise in China's super flagship store. In this way, Nike has been the world leader in the sporting goods industry. After Nike achieve peak sales of $ 9.6 billion in 1998, began to decline. Knight, one of the founders 99 years back, by rebuilding the management team, strengthening supply chain systems, expanding product lines, the acquisition of brands such as strategy, Nike regained vigor, continue to lead the global sporting goods cheap foamposites industry.
Nike founder Phil & middot; Knight had domineering and conceited to think: "I wanted to defeat Nike, the only way is to comprehensively and accurately imitate us, and then identify the different break points in all."
so, just look at their corporate history, celebrity endorsements such brand strategy or practice, it is bland. Anta company will soon enter, Yeshuang Quan began to give his boss Available from Nike, Adidas brand creation, management, transformation, take off the case story, celebrity endorsements nature is one of the key contents. Yeshuang Quan believes that his boss will take some time to slowly come to accept his ideas. There are two reasons: First, with respect to his boss that he only "old fox", for market Cheap air jordans for sale ing, brand is also relative lack of knowledge; second is the way of brand endorsement strategy, requires huge financial support. According to related statistics, Anta in 1997 sales of about 50 million yuan, the profit margin is only between 5% -8%, limited profits. Unexpectedly, Yeshuang Quan's case, smart, studious Ding Zhizhong gave great inspiration. After a few nights, they continue to discuss and even argue, that is in the running. Perhaps, it is the most make planners Yeshuang Quan excited for some time.
Inspired by, Ding Zhizhong slowly realized, celebrity endorsements, sports marketing for sports brands to create, enhance the role and significance of major operations. He decided to imitate NIKE, ADIDAS practice, hire a sports s Retro jordans for sale tar to endorse Anta. Their newly born idea is, make a sports world champion.
Ye Ding Zhizhong assistance to start a new adventure.
With direction, a pleasure to work fast.
So Ding Zhizhong began to frequent the sports sector to friends inquire, consulting, in order to choose a suitable Anta sports stars. In a lot of friends with the help of ANTA and Sports Circle contacted. When asked about the body Zheng Wang Qi, general manager of advertising time, there has been an important opportunity. Wang semi-serious, half-joking manner and recommended a slight Ding Zhizhong looks somewhat similar sports stars, is a world champion to him.
Everything seems orderly manner, until one day, Ding Zhizhong and ??? said, "go! on Beijing tomorrow! cheap jordans for sale ." If instead shocked Yeshuang Quan?
Anta corporate history, the most critical of another figure, upcoming stage.Wang Alexander 2016 Fall Series in New York fashion week officially released. Overwhelmed by the Saint Bartholomew's Church become show host, but demonstrated fashion design theme style is so sacred environment before. Alexander Wang will be popular culture "unruly spirit" extremely show: both transparent silk blouse, or pole dancing girl pattern, or marijuana pattern, without exception, shaping with full of bad girl with bad boy image, and leather miniskirt, Camisole, sexy black silk stockings is on the club and underground culture interpretation of fashion; finally, fur collar Camo jacket, a cold cap, hoody Hoodie and "ten Cheap air jordan 12 ovo der" and "strict" and "the girls" words decoration can complement each other, to show street wear culture in the design concept of Alexander Wang occupies an important position.Nike SB following the exclusive disclosure for everyone Dunk high high for "Ocean Aviation edition" (Oceanic Airlines) after another coming in 2010 shocked SB Dunk and immediately followed immediately for you wonderful show. As shown, this pair of shoes is black / white sails and red color, had started, in our NIKE 2010 spring series preview emerge. As shown, the pair of shoes are made of suede, nylon and leather and are made in different colors, but the overall color of the black / red color is still highlighted. The new SB reviews, masterpiece after another, knowing in the shoe city storm and climax how, let us wait and see. Source: Battle shoes Wang
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Nike classic CORTEZ year of the movie "the true story of Agam" protagonist Agam (played by Tom Hanks) and a red, also got "Agam shoes" title. In 2009, CORTEZ returned to nirvana. Inherited its consistently "super light" and "slow shock" DNA, and integrated into the "top FLYWIRE" technology, the overall weight down to more than twenty years to the extreme. With the high-tech, with the classic retro style, which is why so many years have been popular trend of transformation, CORTEZ has always stood at the top of the tide. Running shoes, shoes made of tide. Just to let the players on the field running up more easily, but also let Bill. Bowerman did not expect global trendsetter easier in modeling to bend the streets! Source: 1626 mall
Nike classic "Agam" shoes return Nike, 70s classic shoes STAR re engraved
comments on last article: Nike classic Agam shoes return to next: Nike 70s classic shoes STAR re engraved[Chinese shoes Network - the new equipment] at the beginning of last year, Nike released the world's first 3D stereoscopic technology to make the boots Vapor Laser Talon Cleat, overwhelmed with the 48th Super Bowl constantly approaching, and with brand The improvements come after the Vapor Carbon 2014 Elite Football Cleat boots. And market different ordinary boots, this pair of boots spikes is selective laser sintering technology (Selective Laser Sintering SLS) directly on the soles made of sintering, eliminating the weight of the burden caused by iron screws for the shoes, thus creating a lightweight weighs only 5.6 ounces boots. In addition, the shoe is also equipped with advanced Flywire technology constitute the upper structure, effectively maintain stability and enhance protection footwear, boots order to achieve top-level performance, and the first equipped with the full support of the palm reinforced carbon plate. (Media Partner: clothing with)
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