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2013-1-29 upload and download attachments at 15:33 (91.85, KB) Flyknit NIKE is the main highlight of last year, because the Nike Flyknit is to celebrate the 40th anniversary of the establishment of large projects while brewing for a long time, and Flyknit This innovative technology into the environmental protection and high-tech ideas, naturally received unanimous praise from the shoes industry also it won the Japan Industrial Design Association awarded the best design gold prizes (Good Design Gold Award). Flyknit Trainer + and success Flyknit Racer, of course, do not stop Flyknit series continuation of the earlier and we notice the Flyknit Chukka new style "Midnight Fog" black orange color version, and now finally ready shelves shoes on sale and we met.
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& nbsp;& nbsp; When Adidas and Li Ning are still reluctant to leave to start all-round marketing campaign in the high altitude and the ground, the Nike brand communications base quietly shifted to the underground - metro.
It should be said, the MTR as a new media is not very popular in the country until November 2005, the country opened metro cities only Beiji cheap jordans for sale ng, Shanghai, Guangzhou, Shenzhen, Nanjing and other five cities. In a certain sense, in the subway is still a pioneering brand communication stage, that is, can really learn from the color or sensation not many cases. If there is no innovation in the subway advertising, which is equivalent to put up billboards on the ground into the subway, like the old medicine bottles renewal.
Although there is not much the city subway opened, but these cities are China's most economically developed cities, the consumer the strongest, with Nike and other famous sports brand coincides with the target population. This is why it is so popular reason Nike subway advertising. The most fundamental reason is that the Nike brand continuous innovation and business acumen. It is reported that by 2010, the country will have 15 underground urban construction and opening of rail transit, now Tianjin, Da Cheap air jordan 12 ovo lian, Shenyang, Hangzhou and other cities are sparing no effort to increase the intensity of subway construction.
You can guess, Nike high debug the water current subway advertising may be open for the future in major cities subway build a successful brand communications samples.
Focus Guangzhou Nike tunnel warfare
From Guangzhou subway ads appear on, Nike special attention to advertising on the subway, try to do all kinds of combinations of running programs. In 2005, Nike's subway advertising strategies to reach the superb state, its brand image gave people a fresh sense of Shenyi, strength to touch every nerve of the target population, so missed opportunities rivals Adidas "brand dissemination of tunnel warfare "in the eclipsed.
In Guangzhou Metro, for example, worthy of note is the current subway forms of media are divided into two categories:
The first category is the traditional media.
including train advertising, 12 large light box, 4 small boxes, special-type light box (among the subway elevators Office), wall paintings, ladder license, licensing legislation, escalators paste, glass paste, gates paste.
The second category is the new media.
includes 12 large light box + wall stickers combination, large light box + wall stickers combination ladder combination card + wall stickers, large light box window, special type of licensing, special type ladder brand, affixed, vending machines stickers, physical model, display cabinets, gantry sets, column sets, theme stickers, as well as scientific and technological content of the highest tunnel film advertising.
Not only rich and varied forms, and a combination of flexible, comprehensive manner to stimulate the consumer's vision, a great all-pervasive momentum. Although the form of flexib cheap jordans online le metro media, due to its launch price is quite expensive, so we must pay attention to put a combination of media and creative to get the big effect of small investment purposes. Sports Center subway station is the core of the Nike brand communication base, the station belongs to the AA level the lot, put a large light box 12 would cost 24,000 yuan per month. Just put the cost so expensive sports center subway station, Nike launched its wave after wave of 2005, the brand from the ground offensive.
select Nike Sports Center Subway Station Location Analysis:
1, which is located in the Tianhe Sports Center subway station east of Guangzhou, a large number of peripheral concentrated such as CITIC Plaza, Mayor of Tower, Fortune Plaza, Guangzhou International Trade Building, Goldlion Grade A office buildings and so on, is the CBD business district in Guangzhou .
2, adjacent to cheap jordan shoes for men the distribution center in South China's largest computer market, a large number of computer enthusiasts hang around here, and buy computers mostly pupils and students, consistent with its target population.
3, the largest SUPER-MALL Guangzhou Grandview Mall just across the street.
4, most notably Guangzhou Tianhe Sports Center itself is a number of major sports events and music and art events are held. In case of large-scale events and concerts, fans will go hand in hand screen name from the Pearl River Delta cities.
The first wave: Using combination, look
Prior to Nike, a lot of brand advertising in the subway or choose twelve prominent position large boxes, or run into the rich and powerful clients breath to ten pieces separate large light box advertising buy them altogether. Nike has wisely chosen a large light box + wall stickers combination, not only to save almost half of the running costs, but also in the subway hall formed a continuous 60 m long with a spectacular and advertising, so that all people can not be avoided by Metro .
It is worth punctuate that Nike is not the content with a screen on top, but the ingenuity to create a dynamic screen ??? as a combination of different content (images in the size of Ronaldo), walking with the crowd, feel the screen is also movement. As the Nike slogan spread just do it!
The second wave: creative first, endless aftertaste
accustomed to the big action Nike also chose 60 meters grew lightbox + wall stickers combination, but this time Nike unexpected uses a bold idea. Initially you only see the shadow of a pair of shoes very sense of speed, go forward 30 meters, screen or repeated shadow shoes, the picture is very light and there is no brand information. 60 meters until you come to a place you just found out that a pair of Nike shoes rapidly across the traces.
so bold approach, perhaps only dare to international brands such as Nike, have this courage. Obviously, this ad or not to be seen, after seeing and will certainly long remember.
Third Wave: the ground, barefoot newborn
When Nike strong launch of a new product, resorted to the concept of "barefoot new". On the one hand is the pretext of pupils and students enrolled in September time to play the "new" edge ball; the other is the mind, because light, because your feet seamless, so just like a barefoot-like feel, so a new life .
For the interpretation of the concept to the peak of Nike passage in the subway actually laying a long carpet of advertising, there is one step above, with "barefoot new" simply a perfect match. This immersive feeling, people once again impressed by the spirit of the Nike brand.
The fourth wave: more than implicitly, to retreat
After three waves of heat, Nike and more to seek new breakthroughs. On November Sports Center Sports Center subway station east gate leading to the exit of stone steps, the ladder at each level the gap is covered by the Nike poster. Although Nike does not advertise in the ladder between the first, but it will draw a whole posted ladder between two dozen class still few in number. Fascinating is that you have a little distance in order to see the contents of the entire screen advertising, so many young people are curious to stop watching, along ladder going up, almost out of the subway, you made find Nike LOGO. Quite beyond the pale in hunting, must come to no effort feeling suddenly see the light.
exaggerated suspense-style graphics and lead rope for the Nike brand continuously inject fresh vitality!
Nike is Nike, JUST DO IT!
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